E-Commerce & D2C Platform
D2C brands pay 20–35% commission to Amazon and Flipkart and receive no customer data — every sale goes to the marketplace, not to the brand's own customer relationship.
CAPABILITIES // WHAT GETS BUILT
What this system delivers for your team
Custom storefront with brand design, mobile-first UX, fast page loads, and structured SEO for organic product discoverability
Product catalogue with variants, bundles, subscriptions, and digital downloads — all configurable without developer involvement
Checkout with Razorpay / PayU / PhonePe integration, COD option, EMI, and address verification
Order management with status tracking, warehouse pick-pack workflow, and courier allocation via Shiprocket or custom API
Customer portal with order history, re-order, loyalty point balance, and return/exchange initiation
WhatsApp automation — abandoned cart recovery, order confirmation, shipping update, and review request — without third-party SaaS fees
Brand analytics dashboard — GMV, conversion rate, CAC, repeat purchase rate, and product performance — updated in real time
Every build is scoped to your organisation's workflow — features and modules may vary.
PROCESS // HOW I WORK
From scoping call to live system
Scoping Call
A 30–60 min free call to understand your workflow, team structure, and exact requirements. No commitment — just alignment.
Custom Build
I build the system to your specifications with weekly updates. All work is tracked — you see progress before final delivery.
Delivery & Handoff
Deployed to your infrastructure, your team trained, documentation handed over. Optional AMC for ongoing support.
FIT // WHO THIS IS FOR
Who this system is for
Brand Founder / D2C Head / E-Commerce Manager
Consumer brand, F&B company, or product business currently selling 80% or more of their volume through Amazon, Flipkart, or Meesho, paying 20–35% commission per order, receiving no customer data from the marketplace, and wanting to build a direct-to-consumer channel with a margin they control
Amazon takes 25 per cent of every order in commission and returns fees — on a ₹500 product, the brand nets ₹280 after commission, returns, and shipping — the brand needs 40 per cent gross margin just to break even on marketplace
- —Amazon takes 25 per cent of every order in commission and returns fees — on a ₹500 product, the brand nets ₹280 after commission, returns, and shipping — the brand needs 40 per cent gross margin just to break even on marketplace
- —The brand has sold 50,000 units on Amazon but owns zero customer data — no email list, no phone numbers, no purchase history, no way to run a re-engagement campaign when a new product launches
- —Returns on marketplace are arbitrary — the platform accepts returns without brand involvement and inventory comes back damaged — the brand's return rate on marketplace is 18 per cent vs 3 per cent on its own website because customers are less transactional when they directly chose the brand
BEFORE
The brand sells on Amazon and Flipkart. Customer data belongs to the marketplace. Returns are handled by the platform without brand involvement. Every marketing rupee spent on Google Ads sends traffic to an Amazon listing where the customer can also buy from five competitors. The brand's website is a landing page with no buy button.
WITH THIS SYSTEM
The brand's own store has a full product catalogue, checkout, and delivery. WhatsApp automation recovers 15–20% of abandoned carts. Every customer is in the brand's own database. Repeat purchase campaigns target customers who bought 90 days ago. Margins are 18–25 percentage points higher per order than marketplace. The brand builds a direct relationship — its own moat.
KEY OUTCOME
Net margin per order vs marketplace: improved by 18–25 percentage points. Repeat purchase rate from own website customers: 3–4x higher than marketplace buyers within 6 months. Customer data ownership: zero → 100% of direct orders.
BUILD // WHAT I DELIVER
What gets built for you
PROCESS // HOW IT WORKS
Every build starts with a scoping call. I understand your workflow, adapt the system to your team, and deliver a detailed price estimate before any work begins.
Ready to scope E-Commerce & D2C Platform?
Book a free scoping call. I'll map your workflow, align the build to your team, and provide a detailed price estimate based on your requirements.
WORKS WELL WITH
These systems are commonly scoped together or phased into a connected build. Let me know during the scoping call if you're considering a multi-system setup — I'll structure the engagement accordingly.